A fellow Columbia Grad's Review
Why Fast Food Flick Flopped
By Gabrey Milner
By the time this story goes to press, you won’t find “Fast Food Nation” in theatres anymore. The movie, based on the best selling book was as huge a failure as the book was a success. How did this happen? Sure, the marketing wasn’t very good or pervasive, but an indie movie doesn’t rely on ads the way that the latest James Bond flick does. It opens small, gets a few people to see it and leave the theatre excited, then relies on them to tell all of their friends that they have to see this flick. No one had that reaction to, “Fast Food Nation,” because it was adapted to the big screen in a way that didn’t make good use of what cinema has to offer...
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